Short URL


Download this release

Related Media

View all Wyke Farms Media


About Wyke Farms

Wyke Farms Ltd is a family run company based in the heart of the Somerset cheddar-making region.  The art of traditional cheese making will never be lost on the Somerset farm where the Clothier family have been making cheddar in Somerset since 1861.Today, Wyke Farms is one of the largest independent cheese makers and milk processors in the UK producing over 13000 tonnes of cheddar per year to the same award winning 150-year-old recipe.

News Facts

  • Wyke Farms is one of the UK’s largest independent cheese producers and milk processors, producing over 13,000 tonnes of cheddar per year to the same award winning recipe.
  • Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become one of the largest family-owned cheese makers in Britain.
  • The Wyke Farms brand is the 4th largest brand in the Cheddar category and the only independent company in the top 10 cheese brands with retail sales of over £60 million.
  • Wyke remains a truly traditional family business. Ivy’s grandsons Richard and Tom now run the cheese making operations with their father John, whilst her other two Grandsons David and Roger run the family dairy farming operations. The four grandchildren share Ivy’s passion for cheese making where flavour, texture and taste are paramount. They believe that this attention to detail is the reason that their cheese has won more awards at national cheese shows than any other.

Related Links

  • Press Room
  • »
  • Wyke Farms
  • »
  • Wyke Farms Reveal New Bespoke ‘British’ Pack Design for Export Ran ...

Wyke Farms

12 Oct 2015

Wyke Farms Reveal New Bespoke ‘British’ Pack Design for Export Range

Somerset based Wyke Farms become first UK dairy brand to create a global ‘British brand’

Bruton, Somerset, 12th October 2015 – Wyke Farms, one of the UK’s largest independent cheese producers and milk processors, today reveal newly designed branding for their export range of cheese. Currently trading in over 160 countries world wide, Wyke Farms will now be clearly communicating their British premium luxury offering globally.

 George Eustice MP will be visiting the Wyke Farms stand today (Monday 12th) at Anuga to see the new export range from the company.

The entire range of Wyke Farms cheddar for export trade will now be presented in new packaging that uses state of the art material with strong ‘British’ messaging. The offering is the first bespoke cheddar range developed specifically for the export market and the packaging attributes are unlike anything seen before within the dairy category. Products from Britain are increasingly growing in popularity, especially across Asia and France where the Union Jack flag is being used as a fashion accessory. This trend is reflected in Wyke Farms’ export sales with October set to be a record-breaking month for the company as they export in excess of 300 tons of cheddar to over 160 countries worldwide.

Each pack of cheddar is now wrapped in a thicker film for a more premium positioning. The brands ‘100% Green’ logo has moved to a more prominent front of pack and Daisy, the iconic Wyke Farms cow keeps pride of place centrally within the refined logo. An ‘award winning cheese’ icon has also been added to help communicate the brands ‘quality’ credentials.

Darker, more premium colours have been used giving the packs a stronger on shelf presence. The tactile inks were developed especially for Wyke Farms by Wipak Packaging for haptic quality through a parchment feel print finish. The finished product moves the brand positioning more towards craft, artisan and rustic by better showcasing their history.

The target for the brand re-launch is to achieve a 4-fold increase in sales in just 12 months. Rich Clothier, third generation family member and Managing Director at Wyke Farms says: “We are trading in more regions than ever before and witnessing an ever growing support for ‘British’. I am confident that we can achieve a 4-fold increase simply by conveying our British credentials more clearly on pack; such is the strength of the associations of quality and premium attached to British produce. He continues: “In all of the key growth regions such as China, India and Japan, British products are instantly recognised as being of the highest quality and are therefore sought after.

In September of this year Wyke Farms were announced as the UK”s National Champion in the Environmental & Corporate Sustainability category of 2015/16 European Business Awards, they will now go on to represent the UK in the next phase of the awards.

Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become one of the largest family-owned cheese makers in Britain selling over 13,000 tonnes annually.

Wyke Farms have 150 years of family farming experience. Wyke Farms’ cheese and butter is made with the milk from their cows grazing the lush pastures of the Mendip Hills in the centre of the Cheddar making region in Somerset.

The Wyke Farms products are available nationwide and can be found in Asda, Co-op, Makro, Sainsbury’s Tesco and Waitrose.

Tags: , , , ,

Comments are closed.

Connected Collective