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About Wyke Farms

Wyke Farms Ltd is a family run company based in the heart of the Somerset cheddar-making region.  The art of traditional cheese making will never be lost on the Somerset farm where the Clothier family have been making cheddar in Somerset since 1861.Today, Wyke Farms is one of the largest independent cheese makers and milk processors in the UK producing over 13000 tonnes of cheddar per year to the same award winning 150-year-old recipe.

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  • Wyke Farms is one of the UK’s largest independent cheese producers and milk processors, producing over 13,000 tonnes of cheddar per year to the same award winning recipe.
  • Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become one of the largest family-owned cheese makers in Britain.
  • The Wyke Farms brand is the 4th largest brand in the Cheddar category and the only independent company in the top 10 cheese brands with retail sales of over £60 million.
  • Wyke remains a truly traditional family business. Ivy’s grandsons Richard and Tom now run the cheese making operations with their father John, whilst her other two Grandsons David and Roger run the family dairy farming operations. The four grandchildren share Ivy’s passion for cheese making where flavour, texture and taste are paramount. They believe that this attention to detail is the reason that their cheese has won more awards at national cheese shows than any other.

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Wyke Farms

28 Apr 2014

Wyke Farms invest in major summer sampling campaign to reach over 2 million consumers

Somerset, UK – 28th April 2014: Wyke Farms, the UK’s largest independent cheese producer and milk processor, start its summer sampling tour next week and will be reaching over 2 million consumers throughout the summer.

The Wyke Farms sampling kitchen will attend 19 national family, lifestyle, county, food and equine events across the country. The general public will be invited into the Wyke Farms trailer to taste its award winning cheddar in a traditional farmhouse kitchen layout. This year, the company will be focusing heavily on their ‘local’, ‘traceable’ and ‘environmentally friendly’ credentials as 2014 witnesses further increase in demand for these attributes from shoppers*

Jennifer Gray, Marketing Manager at Wyke Farms said: “This experiential activity provides a platform for us to talk about our family history, sustainability, short supply chain and animal welfare in detail, aspects which are harder to convey on packaging or through advertising where the interaction time is shorter. “

The Wyke Farms team will be encouraging brand loyalty at the events by offering consumers samples, product offers, coupons and recipe cards.

Wyke Farms are sampling its farmhouse cheddar at The BBC Good Food Show, The Royal Bath & West Show, The Grand Designs Show and MasterChef Live among others. Product sampling includes Wyke Farms Simply Gorgeous Vintage Cheddar, Just Delicious Extra Mature Cheddar, Rich and Creamy Mature Cheddar, and also Superlight Half Fat and new Somerset Old Smokey.

Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tonnes annually. The company have achieved substantial growth year on year by staying true to the traditional values behind the brand and have become the fastest growing cheddar brand at a rate of 10% every year for the past five years.

Wyke Farms have 150 years of family farming experience. Wyke Farms’ cheese and butter is made with the milk from their cows grazing the lush pastures of the Mendip Hills in the centre of the Cheddar making region in Somerset.

The Wyke Farms products are available nationwide and can be found in Asda, Co-op, Makro,  Sainsbury’s Tesco and Waitrose.

* 15% of shoppers want environmentally friendly products. Mintel Cheese Report October 2013.Consumer demand for “Local origin” 17% in 2012 increased to 21% 2013 (increase of 23%) Consumer demand for traceable (i.e. back to farm) 6% in 2012 increased to 14% 2013. Source: GMI / Mintel.

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