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About Wyke Farms

Wyke Farms Ltd is a family run company based in the heart of the Somerset cheddar-making region.  The art of traditional cheese making will never be lost on the Somerset farm where the Clothier family have been making cheddar in Somerset since 1861.Today, Wyke Farms is one of the largest independent cheese makers and milk processors in the UK producing over 13000 tonnes of cheddar per year to the same award winning 150-year-old recipe.

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  • Wyke Farms is one of the UK’s largest independent cheese producers and milk processors, producing over 13,000 tonnes of cheddar per year to the same award winning recipe.
  • Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become one of the largest family-owned cheese makers in Britain.
  • The Wyke Farms brand is the 4th largest brand in the Cheddar category and the only independent company in the top 10 cheese brands with retail sales of over £60 million.
  • Wyke remains a truly traditional family business. Ivy’s grandsons Richard and Tom now run the cheese making operations with their father John, whilst her other two Grandsons David and Roger run the family dairy farming operations. The four grandchildren share Ivy’s passion for cheese making where flavour, texture and taste are paramount. They believe that this attention to detail is the reason that their cheese has won more awards at national cheese shows than any other.

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Wyke Farms

09 Oct 2013

Wyke Farms highlights Provenance in New Advertising Campaign

New autumn ad campaign responds to shoppers’ demands for local and traceable brands

Somerset, UK – 9th October 2013: Wyke Farms, the UK’s largest independent cheese producer and milk processor, today announces its new autumn advertising campaign which highlights the brand’s unique differentiators; those of provenance, passion for the countryside and family farming in Somerset.

Latest Mintel figures show that an increasing number* of shoppers (increase of 23% December 2012 v. March 2013) are looking for brands that are local and can rebuild consumer trust lost during the horsemeat scandal. Wyke Farms’ campaign seeks to restore this confidence through its print ad campaign, which emphasizes its short supply chain; its cows are grazed locally on fields near to Wyke’s dairy farm in Bruton, Somerset. The print creative features a close-up image of a cow against a countryside background with a wicker basket of Wyke Farms cheddar.

Wyke Farms worked with design agency Tynan D’arcy to produce the new ad campaign, which will run from November through to December in popular female lifestyle publications including BBC Good Food, Good Housekeeping, Hello, Red and Women and Home, and will reach over 1,980,000 million ABC1 female shoppers. This £215k investment into mass media promotional activity demonstrates the company’s commitment to brand growth and further cements their position as the leading farmhouse cheddar brand.

Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tonnes annually. The company have achieved substantial growth year on year by staying true to the traditional values behind the brand and have become the fastest growing cheddar brand at a rate of 10% every year for the past five years.

Wyke Farms have 150 years of family farming experience. Wyke Farms’ cheese and butter is made with the milk from their cows grazing the lush pastures of the Mendip Hills in the centre of the Cheddar making region in Somerset.

The Wyke Farms products are available nationwide and can be found in Asda, Co-op, Makro, Sainsbury’s Tesco and Waitrose.

 

* GMI / Mintel – local origin: 17% 2012 increase to 21% 2013 (increase of 23%)

traceable (ie to farm) : 6% 2012 increase to 14% 2013

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