Wyke Farms sample to 5 million consumers as taste for provenance reaches all time high

In response to sales uplift since ‘horse-meat scandal’ Wyke Farms commit to attending 39 consumer events 

Somerset, UK 15th April 2013: – Wyke Farms, the UK’s largest independent cheese producer and milk processor, have started their biggest summer sampling tour yet; set to reach 5 million consumers.  The Somerset based company has seen a 10% uplift in sales since the ‘horse-meat scandal’ and plan to maximize on their unique history and farm to fork story with the public by sharing it as wide as possible.

Visiting 39 National consumer events over a 7-month period, the Wyke Farms tour trailer cannot be missed with their iconic 2.5 metre inflatable cow flying from the roof. The general public will be invited into the Wyke Farms trailer to taste the award winning cheddar in a traditional farmhouse kitchen layout. Wyke Farms’ extensive and unique heritage has been displayed with original family and farming photos, awards and video footage (including the video of the infamous Wyke Farms dancing cows!) on board the 8 metres squared trailer.

To further reinforce Wyke Farms position as a provenance brand the company will be focusing their Press Campaigns for the remainder of the year on their unique Somerset history and farm to fork story.

For the first time, Wyke Farms are working in partnership with rye-based crispbread brand Ryvita® throughout the sampling tour. Both brands will offer consumers the opportunity to sample Wyke Farms cheddar partnered with Ryvita’s crackers.

Wyke Farms are sampling their farmhouse cheddar at The BBC Good Food Show, The Royal Bath & West Show, The Royal Cornwall Show, The Grand Designs Show and The Foodies Festival among others. Product sampling includes Wyke Farms Simply Gorgeous Vintage Cheddar, Just Delicious Extra Mature Cheddar, Rich and Creamy Mature Cheddar, and also Superlight Half Fat Cheddar.

Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tonnes annually. The company have achieved substantial growth year on year by staying true to the traditional values behind the brand and have become the fastest growing cheddar brand at a rate of 10% every year for the past five years.

Wyke Farms have 150 years of family farming experience. Wyke Farms’ cheese and butter is made with the milk from their cows grazing the lush pastures of the Mendip Hills in the centre of the Cheddar making region in Somerset.

The Wyke Farms products are available nationwide and can be found in Asda, Co-op, Makro,  Sainsbury’s Tesco and Waitrose.

Tags: BBC Good Food Show, Cheddar, farm to fork, Farmhouse Cheddar, horse-meat scandal, provenance, Wyke Farms

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