Milton has been a leading name in sterilising baby feeding equipment in the home for over 65 years. During that time the ‘Milton Method’ of cold water sterilisation has been used by millions of parents, and in homes and hospitals throughout the UK and beyond.
Milton’s innovative product range includes the Mini Portable Soother Steriliser, the Solo Travel Steriliser and the Combi Microwave and Cold Water Steriliser. These can be used with its iconic Sterilising Fluid or Sterilising Tablets. Its hygiene range includes Antibacterial Surface Wipes, Antibacterial Surface Spray and Antibacterial Hand Gel.
Bournemouth, UK – 30th May 2014: Milton, the leading expert in sterilising, today reveals the results of a new consumer survey looking at the holidaying habits of new parents. The research showed that the large majority of mums and dads (81%) have not had a holiday on their own since becoming parents. From the remaining 19% who have managed to have a holiday as a couple, most (62%) have only been on holiday once.
Routine & Day Care
The study also showed that on family holidays, many parents (38%) keep to their baby or child’s usual routine, for example sticking to scheduled nap and dinner times and not going out late at night. It is apparent from the study that most parents make little time to be alone as a couple while on holiday, with the majority (73%) admitting that they would not use a babysitter so they could go out in the evening. Only 1 in 10 parents would use a crèche or day-care facilities to get a bit of me-time, and many of those that do (30%) feel guilty for doing so.
Coming Home Early
Some parents have even decided to cut their holiday short because of the stress of being on holiday with their baby or children, including having suffered complaints from other holidaying guests about their children’s behaviour. 1 in 4 parents have decided not to have a family holiday at all because of the stress.
“Going away with a new-born or young children can be challenging,” said Tess Clarke, Commercial and Marketing Manager at Milton, she continues “on a practical level there are many things parents can do to take the worry out of being away and travelling with babies and young children, such as having an easy and simple way to sterilise soothers or bottles.”
Tags: babies, babysitter, dads, family, holidays, Milton, mums, parenting, sterilising, Tess Clarke, travel, young children