Somerset, UK – May 20th, 2009 – Wyke Farms, the UK’s largest independent cheese producer and milk processor, today unveiled Wyke Farms Lunchtimers , a new line of their award-winning cheddar in snack-size portions . Available in nets with 5 x 20g portions, the new mini cheese chuckles are perfect as lunch box additions.

With Summer just around the corner, Wyke Farms’ new Lunchtimers make a great addition to any picnic basket or barbeque. Individually wrapped in snack-size bites, the new line will include Wyke Farms’ popular So Mellow Mild, Rich & Creamy Mature and Just Delicious Extra Mature Cheddars. Although presented in a new format, the mini cheese chuckles will still be produced from the same original recipe, developed by Ivy Clothier in 1902, that has made Wyke Farms a household name throughout the UK.

“The Wyke Farms Lunchtimers line is another step for us toward making consumers’ cheddar experience as convenient as possible, without sacrificing any of the full, traditional flavour we’ve been developing for over 100 years,” said Richard Clothier, Managing Director and third-generation family member, Wyke Farms. “Our new mini cheese chuckles are a great new treat for the whole family – whether as a healthy addition to kids’ school lunch boxes or the perfect snack for busy mums on the go.”

The 100 years of tradition at Wyke Farms have rewarded with more than 100 trophies, awards and prizes won by the company at national cheese shows. From an original 3,000 plus, Wyke Farms is now one of less that 20 farmhouse cheese makers remaining in the West Country, and today its mild, mature, extra mature and vintage cheddars are sold throughout Europe in over 25,000 retailers.

Wyke Farms cheese and butter products are available nationwide and can be found in Asda, Co-op, Makro, Morrisons, Sainsbury’s, Somerfield, Tesco and Waitrose. The new Wyke Farms Lunchtimers line are available at Asda stores throughout the UK.