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About Wyke Farms

Wyke Farms is a family run company based in Somerset and are the only independent dairy company within the top 10 cheddar brands in the UK. The company has been making cheddar to the same family recipe since 1861 and have achieved substantial growth year on year by staying true to the traditional values behind the brand.

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  • Today, Wyke Farms is the largest independent cheese maker and milk processor in the UK producing over 14,000 tonnes of cheddar per year to the same award winning 100-year-old recipe.
  • The Wyke Farms brand is the 3rd largest brand in the Cheddar category and the only independent company in the top 10 cheese brands with retail sales of over £80million with double digit growth for the last five years.
  • Wyke remains a truly traditional family business. Ivy’s grandsons Richard and Tom now run the cheese making operations with their father John, whilst her other two Grandsons David and Roger run the family dairy farming operations. The four grandchildren share Ivy’s passion for cheese making where flavour, texture and taste are paramount. They believe that this attention to detail is the reason that their cheese has won more awards at national cheese shows than any other.
  • Wyke Farms allowed the general public to choose the new pack designs earlier this summer when their Facebook community was asked to vote on which pack design they should use. The company was committed to accepting the ‘wisdom of the crowd’ and as a result has used the winning design for all their packaging.
  • The new pack designs give the Wyke Farms brand increased shelf impact with improved block branding, while retaining the company’s well know premium image and farmhouse feel.

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Wyke Farms

03 Sep 2012

Wyke Farms reveal new brand identity with big shelf impact packaging

New packaging now available in store as Wyke Farms unveil first major rebrand

Somerset, UK 03rd September 2012: - Wyke Farms, the UK’s largest independent cheese producer and milk processor, today reveal their new brand identity as their award winning cheddar gets a face-lift.  The new pack designs give the Wyke Farms brand increased shelf impact with improved block branding, while retaining the company’s well know premium image and farmhouse feel.

The new packaging features a redesigned logo and product descriptor within a large speech bubble. The background scene communicates the brands fresh and natural credentials showing the Wyke Farms landscape with cows, a tractor and an oak tree. “A strong brand has a good story behind it and that’s certainly true of Wyke Farms,” said Rich Clothier, Managing Director and third generation family member at Wyke Farms, he continues “the speech bubble is on both the front and back of pack to highlight our unique family farming story

Wyke Farms allowed the general public to choose the new pack designs earlier this summer when their Facebook community was asked to vote on which pack design they should use. The company was committed to accepting the ‘wisdom of the crowd’ and as a result has used the winning design for all their packaging. The designs will also be carried through all brand collateral in the coming months with a new website, sampling stands and marketing material all being launched later this year.

The brand re launch will be supported with a £5 million print and poster advertising campaign and sampling to over 1 million consumers at 37 events next year.

Wyke Farms worked with design agency Tynan D’arcy to produce the new pack designs, which are on shelf from September at Asda, Co-op, Makro, Sainsbury’s Tesco and Waitrose. The new pack designs can be viewed here.

Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tonnes annually. The company have achieved substantial growth year on year by staying true to the traditional values behind the brand and have become the fastest growing cheddar brand at a rate of 10% every year for the past five years.

Wyke Farms have 150 years of family farming experience. Wyke Farms’ cheese and butter is made with the milk from their cows grazing the lush pastures of the Mendip Hills in the centre of the Cheddar making region in Somerset.

The Wyke Farms products are available nationwide and can be found in Asda, Co-op, Makro,  Sainsbury’s Tesco and Waitrose.

 

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