Wyke Farms is a family run company based in Somerset and are the only independent dairy company within the top 10 cheddar brands in the UK. The company has been making cheddar to the same family recipe since 1861 and have achieved substantial growth year on year by staying true to the traditional values behind the brand.
Somerset based Wyke Farms utilizes crowdsourcing to finalize new packaging designs
Somerset, UK 2nd July 2012: - Wyke Farms, the UK’s largest independent cheese producer and milk processor, are undertaking a major re-brand this summer and inviting its online community to make the final design decision.
Wyke Farms are inviting the general public, starting with their Facebook community of approximately 5000 to give their opinion on three final packaging designs that have been shortlisted by the company. The company is committed to accepting the ‘wisdom of the crowd’ and will be putting the chosen design into production this autumn.
The re-branding exercise will give Wyke Farms its first major re design since 2009 when the company introduced zip packs. The objective is to give the brand increased shelf impact by improving its block branding, making the Wyke Farms area on the shelf more visible to the shopper, while at the same time, retaining its premium image and Farmhouse feel. The company will be unveiling the new packaging in September and will be supporting the activity with print and broadcast advertising.
Open innovation and co-creation are tactics increasingly used by global brands where the public is invited to submit ideas that will improve the product or service available, especially in the social media realm. It is less common to ask the public to make a final business decision on behalf of the company. Richard Clothier, third generation family member & Managing Director, Wyke Farms said, “Good proactive consumer engagement like this is often talked about within our industry but rarely seen. We are proud of our transparency and our ability to embrace ultra modern practices within our traditional business.”
The public can view and vote on their favourite from the final three pack designs here by linking through the Wyke Farms Facebook page or using the following url:
Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tonnes annually. The company have achieved substantial growth year on year by staying true to the traditional values behind the brand and have become the fastest growing cheddar brand at a rate of 10% every year for the past five years.
Wyke Farms have 150 years of family farming experience. Wyke Farms’ cheese and butter is made with the milk from their cows grazing the lush pastures of the Mendip Hills in the centre of the Cheddar making region in Somerset.
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