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Wyke Farms Debuts in Waitrose with New Premium Vintage Cheddar

Wyke Farms expands retail availability and achieves listing for the Wyke Brand in Waitrose for the first time

Somerset, UK — October 17^th, 2009 — Wyke Farms, the UK’s largest independent cheese producer and milk processor, today announce that their new premium Farmhouse Cheddar ‘Ivy’s Vintage Reserve’ will be available in Waitrose from October 19^th 2009.

The new Ivy’s Vintage Reserve Cheddar is a premium product in keeping with the discerning taste of the Waitrose customer.  The cheddar goes through a careful maturation period, for no fewer than 15 months, under the watchful eye of the head cheese-grader at Wyke Farms where the traditional art of Cheddar making is maintained. All of the ingredients from the lush pastures of the Mendip Hills are skillfully brought into full development resulting in an exquisite taste and texture.

In addition from the 19^th October, selected Waitrose stores will be stocking three of the Wyke Farms core products, Rich & Creamy Mature, Just Delicious Extra Mature & Simply Gorgeous Vintage.

“Expanding our range into Waitrose with Ivy’s Vintage Reserve is a proud moment for our family,” commented Richard Clothier, third generation family member and Managing Director, making reference to his grandmother Ivy Clothier who founded Wyke Farms over 100 years ago.

The 100 years of tradition at Wyke Farms are now matched by over 100 trophies, awards and prizes won by the company at national cheese shows.  From an original 3000 plus, Wyke Farms is now one of less that 20 farmhouse cheese makers remaining in the West Country and today its mild, mature, extra mature and vintage cheddars are sold throughout Europe in over 25,000 retailers.

Wyke Farms has been producing award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 12,000 tonnes annually. The company have achieved substantial growth year on year by staying true to the traditional values behind the brand and have become the fastest growing cheddar brand at a rate of 82% year on year.

Wyke Farms cheese and butter products are available nationwide and can be found in Asda, Co-op, Makro, Morrisons, Sainsbury’s, Somerfield, Tesco and Waitrose.

-ends-

www.wykefarms.com

For further information or images please contact:

Jodie Welton +44(0)7887 780464

jodie@connectedpr.eu

Tags: British Cheddar, Farmhouse Cheddar, Ivy's Vintage Reserve, Retail, Waitrose