Wyke’s biggest broadcast ad campaign to date includes slot in food-themed ‘Come Dine with me’ break on Channel 4

Monday 20th September 2009: Wyke Farms, the UK’s largest independent cheese producer and milk processor, will air the first broadcast advert in their Autumn Advertising campaign on Sunday 27th September.  The advertising slot, a three-and- a-half minute menu-themed ad break during Come Dine With Me will feature Wyke alongside six other quality hand picked brands- Gordon’s Gin, New Covent Garden Soup, Sainsburys, Nescafe, Baileys and Haagen-Dazs, and is a first for Channel 4.

Wyke Farms plan to reach over 750,000 ABC1 Housewives with the 30 second television advert.  As well as the Come Dine with Me slot, the ad will also be seen on GMTV throughout October.  Following the successful broadcast campaign last year, Wyke Farms have invested a further £800k figure sum again this Autumn.

The Come Dine with Me slot will be the first viewing of the new ad creative.  The ad titled ‘Stan remembers’ features the true story of Stan Graves, 84, who wrote into Wyke in July 2009, with his memories of the Clothier family & working on the farm in the 1940’s when he was sent to Wyke at the age of 15 during the Second World War to work on the farm as a land boy. The advert, which was all shot on the farm in Somerset demonstrates the brands true traditional farmhouse Cheese maker roots that have stood the test of time.

Richard Clothier, third generation family member & Managing Director, Wyke Farms said: ‘The Come Dine With Me slot is an ideal opportunity for us to tell our story. Our ad will be running alongside six other complimentary food brands and includes a voice over inviting the viewers to create their own dinner party. We have been giving away free recipes and encouraging people to embrace their ‘inner foodie’ for over ten years so the fit for us was an obvious one.”

Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker and fastest growing cheddar brand in Britain, selling over 14,000 tonnes annually.

Wyke Farms cheese and butter products are available nationwide and can be found in Asda, Co-op, Makro, Morrisons, Sainsbury’s, Somerfield, Tesco and Waitrose.

Downloads:
Press Release (Word Document)
Young Stan in Meadow (JPEG)

For further information, screen shot image of the advert and interview opportunities:

Jodie Welton at Connected PR
Tel: 07887 780464
Email: jodie@connectedpr.eu

-ENDS-

www.wykefarms.com

Notes to Editor

Wyke Farms Ltd is a family run company based in the heart of the Somerset cheddar-making region.  The art of traditional cheese making will never be lost on the Somerset farm where the Clothier family have been making cheddar to Ivy Clothier’s same original secret recipe since 1902.

Today, Wyke Farms is the largest independent cheese maker and milk processor in the UK producing over 14,000 tonnes of cheddar per year to the same award winning 100-year-old recipe.

Recent brand data confirms Wyke Farms as the fastest growing brand within the Cheddar category, with growth at 95% over the past 12 months[1] <#_ftn1> and shows a significant 105% growth in brand sales.  The Wyke Farms brand is the 4th largest in the category and the only independent company in the top 10 cheese brands[2] <#_ftn2> .

Wyke remains a truly traditional family business.  Ivy’s grandsons Richard and Tom now run the cheese making operations with their father John, whilst her other two Grandsons David and Roger run the family dairy farming operations.  The four grandchildren share Ivy’s passion for cheese making where flavour, texture and taste are paramount.  They believe that this attention to detail is the reason that their cheese has won more awards at national cheese shows than any other.

[1] <#_ftnref> TNS World Panel 52 w/e Jan 31st 2009
[2] <#_ftnref> w/e 14 June 2009 (TNS World Panel KPI Reporting)