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(UK) Wyke Farms Invests in High Profile Advertising Campaign

Family-run Wyke Farms plans to reach over 10 million viewers per day with their largest broadcast and print advertising campaign to-date

Somerset, England – March 17, 2009 – Wyke Farms, the UK’s largest independent cheese producer and milk processor, has announced plans to reach over 10 million consumers per day with their most expansive print and broadcast advertising campaign yet. Scheduled to run throughout the month of April, the Somerset-based company’s campaign will include TV advertising during the popular GMTV slot as well as print advertising in the Daily Mail.

The campaign focuses on the provenance, quality and the traditional values behind the Wyke Farms brand. Family –run Wyke have traditionally used packaging and print advertising, to communicate their unique experience of over 100 years of family farming and have expanded into broadcast advertising as they continue to be the fastest growing brand within in the category.

The new TV advert tells the story of Ivy Clothier, Wyke’s founding family member who developed their original farmhouse cheddar recipe in 1902. In addition, the advert shows how their farming processes have evolved over the years to keep up with demand as well as referencing the numerous awards achieved by the distinctive Wyke Farms taste.

Richard Clothier, third generation family member & Managing Director, Wyke Farms said: ‘With the current economic downturn, it’s more important than ever for us to communicate the values that consumers revere regardless of budget restrictions, including our provenance, local heritage and dedication to providing the best quality cheddar available. National broadcast and print advertising is the ideal medium for us to convey these same quality standards we’ve upheld for over 100 years.”

Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tonnes annually. Wyke Farms have achieved substantial growth year on year by staying true to the traditional values behind the brand. They have become the fastest growing cheddar brand at a rate of 95%, reflecting an increasing consumer interest in provenance.

Wyke Farms cheese and butter products are available nationwide and can be found in Asda, Co-op, Makro, Morrisons, Sainsbury’s, Somerfield, Tesco and Waitrose.
www.wykefarms.com

Tags: Advertising, Ivy Clothier, Richard Clothier, UK