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(UK/US) Wyke Farms Launches New Design and Format with Re-sealable Packaging

Britain’s largest independent cheese producer marries modern packaging with traditional farmhouse cheddar

Somerset, England – January 27, 2009 – Wyke Farms, the UKs largest independent cheese producer and milk processor, today unveiled a new line of re-designed, re-sealable packaging for the companys range of award-winning farmhouse cheddar. The new packaging, which will be available in February, features a zip-lock seal for functionality as well as contemporary colored labels with a picturesque landscape of their Somerset farm.

At Wyke Farms our number one priority is serving consumers the best cheddar possible, and re-sealable packaging is a modern approach for preserving the delicate flavor and texture of an otherwise traditional mature and vintage cheddar, said Richard Clothier, third generation family member & managing director, Wyke Farms.

Through consumer focus groups, Wyke Farms identified that shoppers actively seek out brands in re-sealable formats. As a result, the new packaging has been designed to preserve freshness and help consumers enjoy their cheddar longer. In terms of aesthetic stimulation, the range of bold colors and horizon landscape portrait were chosen to help the packaging stand out on the shelf and increase the products overall in-store presence.

We feel this change is a testament to Wyke Farms unique ability to innovate without compromising on quality or the traditional values that have served our company so well over the past 100 years, added Clothier.

For a full listing of where to buy Wyke Farms farmhouse cheddar and butter in the United States, please email info@wykefarms.com. For information on how to carry Wyke Farms dairy products in your store, contact Tom Slattery of Global Sales & Marketing at slats@goglobalsales.com or 973.256.8000.

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For further information or images please contact:

Cindy Young

(512) 243-8198

cindy@connectedpr.eu

www.wykefarms.com

About Wyke Farms

Wyke Farms Ltd is a family-run company based in the heart of the Somerset cheddar-making region. The art of traditional cheese making will never be lost on the Somerset farm where the Clothier family have been making cheddar to Ivy Clothiers original secret recipe since 1902.

Today, Wyke Farms is the largest independent cheese maker and milk processor in the UK producing over 12,000 tonnes of cheddar per year to the same award-winning 100-year-old recipe. 2008 was a fantastic year for the brand with growth of 66 percent year on year, making the Wyke the 4th largest in the category and the only independent company in the top 10 cheese brands.

Wyke remains a truly traditional family business. Ivys grandsons Richard and Tom now run the cheese making operations with their father John, whilst her other two grandsons David and Roger run the family dairy farming operations. The four grandchildren share Ivys passion for cheese making where flavour, texture and taste are paramount. They believe that this attention to detail is the reason that their cheese has won more awards at national cheese shows than any other.

w/e 2nd November 2008 (TNS World Panel KPI Reporting)

Tags: Richard Clothier, UK, US