Bastien Duclaux and Cédric Anès created Twenga in 2006 after they realised that only a tiny fraction of today’s hundreds of thousands of online shops could be found through traditional search engines and directories. Consumers were missing out on great products and great deals and shops were missing out on customers. Twenga solves this problem.
133% rise in searches across women’s coats as UK women get set for winter
London – September 02nd 2010: Early shopping for women’s winter coats reveals surprising items in the top five, with puffa jackets and ponchos both making the cut, reveals Twenga, the new-generation shopping search engine.
As women start their winter shopping, searches for women’s coats have increased by 133% over the past 30 days*. The women’s parka is the most popular, followed by the duffle coat, trench coat, puffa jacket and poncho.
Top 5 most visited women’s coats:
1. Women’s parka
2. Women’s duffle coat
3. Women’s trench coat
4. Women’s puffa jacket
5. Women’s poncho
Pink is the colour of the moment, followed by classics such as red, navy, brown and beige. For fabrics velvet leads the way, followed by wool, sheep skin, tweed and cashmere.
Users can compare almost 13,000 women’s coats on Twenga.
Top 5 colours |
Top 5 materials |
Top 5 styles |
Top 5 texture |
Top 5 brands |
| Pink | Velvet | Waterproof | Quilted | Primark |
| Red | Wool | Insulated | Knit | Jack Murphy |
| Navy | Sheep skin | Hooded | Lace | Miss Selfridge |
| Brown | Tweed | Double-breasted | Embroidered | French Connection |
| Beige | Cashmere | Single-breasted | Embellished | Barbour |
* Visits for all women’s coats categories for August 2010 compared with July.
Tags: barbour, coats, duffle coat, french connection, jack murphy, miss selfridge, parka, poncho, primark, puffa jacket, trench coat, Twenga, water proof coat, winter coats