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About Twenga

Bastien Duclaux and Cédric Anès created Twenga in 2006 after they realised that only a tiny fraction of today’s hundreds of thousands of online shops could be found through traditional search engines and directories. Consumers were missing out on great products and great deals and shops were missing out on customers. Twenga solves this problem.

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  • Twenga, the new-generation search engine enables millions of shoppers throughout the world to find what they want, at the best price, from the online shop of their choice.
  • Thanks to its home-grown technology, Twenga automatically gathers offers from online retailers and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops. Its search results are objective and not biased by commercial relationships.
  • Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 14 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia and India displaying more than 250 million offerings from more than 100,000 online shops.
  • Twenga’s sites receive more than 25 million visits per month. In January 2010, Twenga won the Red Herring 100 Global Award which recognizes the 100 most innovative companies in the world.

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  • The Smart Brogue Goes Casual, As Online Searches Jump 489%

Twenga

17 Jun 2010

The Smart Brogue Goes Casual, As Online Searches Jump 489%

High Street brands like Paul Smith and Timberland are the favourites

London – June 17, 2010 – A five-fold increase in searches for the traditional brogue confirms its status as the re-invented casual must have this year, reveals Twenga (http://twenga.co.uk), the new generation search engine. Searches for brogues are up 489% compared to last month. The top searched brands are the High Street favourites, such as Paul Smith, Grenson, Timberland and Doc Martens, underlining the shoe’s new trendy status.

Twenga’s study of top shoe searches on www.twenga.co.uk also shows that searches for Wellington Boots are up 91% in a month, perhaps confirming that wellies are the chic festival season essential, or maybe just that Brits fear the worst for the English summer.

Men’s shoes

Top 10 most important progression

Traffic increase
1 Brogue shoes +489%
2 Sandals +105%
3 Wellington boots +91%
4 Flip flops +84%
5 Smart shoes +75%
6 Mules +58%
7 Sneakers +21%
8 Ankle boots +15%
9 Dress shoes +11%
10 Loafers +6%

Visits as at June 14th 2010, compared with a month before.

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