Bastien Duclaux and Cédric Anès created Twenga in 2006 after they realised that only a tiny fraction of today’s hundreds of thousands of online shops could be found through traditional search engines and directories. Consumers were missing out on great products and great deals and shops were missing out on customers. Twenga solves this problem.
High Street brands like Paul Smith and Timberland are the favourites
London – June 17, 2010 – A five-fold increase in searches for the traditional brogue confirms its status as the re-invented casual must have this year, reveals Twenga (http://twenga.co.uk), the new generation search engine. Searches for brogues are up 489% compared to last month. The top searched brands are the High Street favourites, such as Paul Smith, Grenson, Timberland and Doc Martens, underlining the shoe’s new trendy status.
Twenga’s study of top shoe searches on www.twenga.co.uk also shows that searches for Wellington Boots are up 91% in a month, perhaps confirming that wellies are the chic festival season essential, or maybe just that Brits fear the worst for the English summer.
| Men’s shoes
Top 10 most important progression |
Traffic increase | |
| 1 | Brogue shoes | +489% |
| 2 | Sandals | +105% |
| 3 | Wellington boots | +91% |
| 4 | Flip flops | +84% |
| 5 | Smart shoes | +75% |
| 6 | Mules | +58% |
| 7 | Sneakers | +21% |
| 8 | Ankle boots | +15% |
| 9 | Dress shoes | +11% |
| 10 | Loafers | +6% |
Visits as at June 14th 2010, compared with a month before.
Tags: brogues, Flip Flops, Paul Smith, Sandals, Shoes, Timberland, Wellington Boots