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About Twenga
Bastien Duclaux and Cédric Anès created Twenga in 2006 after they realised that only a tiny fraction of today’s hundreds of thousands of online shops could be found through traditional search engines and directories. Consumers were missing out on great products and great deals and shops were missing out on customers. Twenga solves this problem.
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- Twenga, the new-generation search engine enables millions of shoppers throughout the world to find what they want, at the best price, from the online shop of their choice.
- Thanks to its home-grown technology, Twenga automatically gathers offers from online retailers and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops. Its search results are objective and not biased by commercial relationships.
- Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 14 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia and India displaying more than 250 million offerings from more than 100,000 online shops.
- Twenga’s sites receive more than 25 million visits per month. In January 2010, Twenga won the Red Herring 100 Global Award which recognizes the 100 most innovative companies in the world.
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- Christmas Gifts Online 2009: Classic Toys Hold Their Own Against Video ...
Twenga
Christmas Gifts Online 2009: Classic Toys Hold Their Own Against Video Games
Puzzles up 95% and Lego up 75%: classic toys are the favourite children’s gift from both women and men
London – December 7th, 2009 – Twenga, the most comprehensive shopping search engine, report a surge of shoppers visiting the classic toys categories, searching for items such as puzzles and Lego on www.twenga.co.uk. With searches for puzzles up 95% and Star Wars Lego up 75% the classic toys are set to make a come back this year.
Overall, Twenga found that 38% of UK adults plan to buy toys and games this Christmas when shopping online. Video games and consoles have become a dominant category on their own, with women even more likely to buy them than men (37% to men’s 31%), showing such gifts are a must-have under the Christmas tree.
| Top 5 categories in Toys and Games | Top 5 categories in Video Gaming | |||||
| Rank |
Category |
Rise in visitors |
Rank |
Category |
Rise in visitors |
|
| 1 | Children’s costume |
+ 33% |
1 | Wii Game |
+ 63% |
|
| 2 | Puzzle |
+ 95% |
2 | Nintendo DS Game |
+ 35% |
|
| 3 | Remote-control car |
+ 61% |
3 | Xbox 360 Game |
+ 109% |
|
| 4 | Doll pram |
+ 48% |
4 | PS3 Game |
+ 5% |
|
| 5 | Star Wars Lego |
+ 75% |
5 | Nintendo DS Console |
+ 9% |
|
Source: Twenga, visits 1 December compared with 1 November 2009
For Christmas 2009, what are the main items that you plan to buy online?
|
Men |
Women |
Average |
|
| Toys and games |
38% |
38% |
38% |
| Video games, games consoles |
31% |
37% |
34% |
| Clothes and fashion accessories |
25% |
36% |
31% |
| Perfumes and beauty products |
22% |
32% |
28% |
| Jewellery |
14% |
17% |
16% |
| Food, champagne and wine |
13% |
14% |
14% |
| Audio-visual equipment |
13% |
12% |
12% |
| IT equipment / software |
19% |
8% |
12% |
| Cameras and accessories |
10% |
14% |
12% |
| Household appliances |
13% |
9% |
11% |
| Telephones and mobiles |
8% |
11% |
10% |
| Lingerie / underwear |
10% |
9% |
9% |
| Online gift vouchers |
9% |
9% |
9% |
| Garden / DIY equipment |
8% |
5% |
6% |
| Sports equipment |
7% |
5% |
6% |
| Holidays and excursions |
3% |
5% |
4% |
| Furniture and soft furnishings |
1% |
2% |
2% |
| Other |
1% |
2% |
2% |
| Undeclared |
14% |
10% |
11% |
Base: 495 respondents
Methodology
Is the recession over, or will it still affect Christmas spending this year? To answer this question, Twenga, conducted its Annual Christmas Spending Survey, asking some 3,000 European internet users what their budget would be for the festive period and how they intend to spend it. The research was done online by Novametrie for Twenga on a representative sample of 3,027 Europeans in France, Germany, the UK, Italy, Spain and the Netherlands between 6 and 13 October 2009.
Tags: Christmas Gifts, Lego, Online Shopping, puzzles, Toys, Video Games
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