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About Twenga
Bastien Duclaux and Cédric Anès created Twenga in 2006 after they realised that only a tiny fraction of today’s hundreds of thousands of online shops could be found through traditional search engines and directories. Consumers were missing out on great products and great deals and shops were missing out on customers. Twenga solves this problem.
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- Twenga, the new-generation search engine enables millions of shoppers throughout the world to find what they want, at the best price, from the online shop of their choice.
- Thanks to its home-grown technology, Twenga automatically gathers offers from online retailers and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops. Its search results are objective and not biased by commercial relationships.
- Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 14 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia and India displaying more than 250 million offerings from more than 100,000 online shops.
- Twenga’s sites receive more than 25 million visits per month. In January 2010, Twenga won the Red Herring 100 Global Award which recognizes the 100 most innovative companies in the world.
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- Christmas shopping online 2009: British Women Overtake Men
Twenga
Christmas shopping online 2009: British Women Overtake Men
77% of British women will use internet to buy, and 87% will use it to compare prices
London – November 23rd, 2009. Twenga, the most comprehensive shopping search engine, has analysed the online buying behaviour of British men and women. It found that, in just one year, British women have quickly overtaken men in using the internet for Christmas shopping. Some 77% of UK women will buy online, a rise of 16% in a year, leaving men behind on 74%. The amount of women comparing prices online has jumped a massive 24% since 2008: British women are way ahead at 87% to men’s 78%, at a time when UK consumers are increasingly price aware.
Despite their strong appetite for online internet shopping, British women are more concerned than their male counterparts about getting the right products, having them delivered on time, and returning them. More women would still want to see and touch items before buying (49% to men’s 31%), worry about late delivery (38% to men’s 34%), and believe returning unsuitable goods is too complicated (29% to men’s 14%).
Tables
How did you use the internet when doing your Christmas shopping in 2008?
How will you use it in 2009?
|
Men |
Women |
|
| I buy products online (2008) |
63% |
61% |
| I buy products online (2009) |
74% |
77% |
Base sample: 495 respondents
In 2009…
|
Men |
Women |
|
| I compare prices online |
78% |
87% |
| I get information about products and brands |
73% |
73% |
| I get information about shops |
46% |
61% |
Base sample: 495 respondents
What, if anything, would prevent you from doing more of your Christmas shopping online?
| Men | Women | |
| I want to see and touch things before I buy them |
31% |
49% |
| I’m worried that the products won’t be delivered on time |
34% |
38% |
| The products I want are not available online |
29% |
30% |
| I’m worried that the product will not match the description on the website |
20% |
29% |
| I’m worried that I won’t be able to return the products if they are unsuitable |
19% |
29% |
| It is too complicated to return products if they are unsuitable |
14% |
29% |
Base sample: 495 respondents
Methodology
Is the recession over, or will it still affect Christmas spending this year? To answer this question, Twenga, conducted its Annual Christmas Spending Survey, asking some 3,000 European internet users what their budget would be for the festive period and how they intend to spend it. The research was done online by Novametrie for Twenga on a representative sample of 3,027 Europeans in France, Germany, the UK, Italy, Spain and the Netherlands between 6 and 13 October 2009.
Tags: British, Christmas shopping, Online Shopping, Twenga
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