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Bastien Duclaux and Cédric Anès created Twenga in 2006 after they realised that only a tiny fraction of today’s hundreds of thousands of online shops could be found through traditional search engines and directories. Consumers were missing out on great products and great deals and shops were missing out on customers. Twenga solves this problem.
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- Twenga, the new-generation search engine enables millions of shoppers throughout the world to find what they want, at the best price, from the online shop of their choice.
- Thanks to its home-grown technology, Twenga automatically gathers offers from online retailers and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops. Its search results are objective and not biased by commercial relationships.
- Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 14 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia and India displaying more than 250 million offerings from more than 100,000 online shops.
- Twenga’s sites receive more than 25 million visits per month. In January 2010, Twenga won the Red Herring 100 Global Award which recognizes the 100 most innovative companies in the world.
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- Cautious Christmas for Brits – European Spending Survey shows G ...
Twenga
Cautious Christmas for Brits – European Spending Survey shows Gloomy Outlook
43% of British shoppers intend to cut their Christmas budget this year and only 12% are planning to spend more
London, October 26th 2009 – Twenga, the new-generation search engine, today reveals the results of its annual Christmas Spending Survey. More than 3,000 Internet users across six European countries, including the UK were interviewed.
The study reveals that, as the recession continues, 43% of British online shoppers plan to spend less than they did last Christmas even though they had already considerably reduced their budgets last year. While only a small minority, 12% of British online users, say that they are ready to spend more this year.
Caution rules, but Brits still have bigger budgets
Overall, the British are more cautious than their European counterparts this Christmas with 43% saying they plan to spend less compared to 41% for Europeans in general. The Italians are the most pessimistic with 50% saying they plan to reduce their budget. The Dutch are the most optimistic with only 31% saying that they will be spending less.
However, with an average budget of £354 (€400), British online shoppers still spend significantly more that the £279 (€314) European average. Second in line are the Spanish with a budget of £322 (€364). The Dutch have the smallest budget at £161 (€182).
Attention to prices drives shoppers to online price comparison sites.
During this difficult period, the majority of online shoppers across all regions are expecting to be more price sensitive; 86% of Europeans (83% of British respondents) said they are planning to pay more attention to price. The biggest regard for price came from Italy where 96% said they would be looking more closely.
Comparing prices online before making a purchase either online or in the shops continues to be a growing practice, especially among the bargain hungry Brits. Some 80% of British online users said this is how they’ll be saving money this year. This compares to 74% of Europeans as a whole.
For Christmas 2009, European consumers expect to spend compared to 2008…
| 2009-2008 | United Kingdom | Germany | Spain | France | Italy | Netherlands | All |
| Less or much less | 43% | 38% | 43% | 36% | 50% | 31% | 41% |
| Same budget | 41% | 48% | 44% | 51% | 38% | 49% | 45% |
| More or much more | 12% | 12% | 9% | 9% | 9% | 9% | 10% |
| Do not know | 4% | 3% | 4% | 4% | 2% | 12% | 5% |
| 100% | 100% | 100% | 100% | 100% | 100% | 100% |
Based on 3027 respondents
Answers to the same question in 2008: For Christmas 2008, how much do you plan to spend compared to 2007?
| 2008-2007 | United Kingdom | Germany | Spain | France | Italy | Netherlands | All |
| Less or much less | 48% | 38% | 44% | 46% | 49% | 28% | 42% |
| Same budget | 33% | 45% | 36% | 33% | 30% | 51% | 38% |
| More or much more | 14% | 12% | 10% | 10% | 11% | 9% | 11% |
| Do not know | 5% | 4% | 11% | 11% | 10% | 13% | 9% |
| 100% | 100% | 100% | 100% | 100% | 100% | 100% | |
| Based on 3004 respondents | |||||||
The Budget for Christmas shopping in the different countries
| United Kingdom | Germany | Spain | France | Italy | Netherlands | All | |
| Budget for Christmas Shopping (2009) | £354 (€400) |
£253 (€286) | £322
(€364) |
£271
(€306) |
£280
(€316) |
£161
(€182) |
£278
(€314) |
| Budget for Christmas Shopping (2008) | £364
(€450) |
£216
(€267) |
£273
(€337) |
£246
(€304) |
£266
(€329) |
£143
(€177) |
£394
(€309) |
| Based on 3027 repondents in 2009, 3004 in 2008 | |||||||
Shopping on a limited budget, consumers will …
| United Kingdom | Germany | Spain | France | Italy | Netherlands | All | |
| Pay more attention to price | 83% | 87% | 89% | 88% | 96% | 75% | 86% |
| Compare prices online more often | 80% | 80% | 67% | 77% | 77% | 66% | 74% |
Based on 3027 repondents
Methodology
Twenga asked over 3000 European Internet users about their Christmas spending budgets this year and how they intend to spend it. The study was conducted online by Novamétrie for Twenga from a representative sample of 3027 European internet users from the United Kingdom, Germany, France, Italy, Spain and the Netherlands between October 6th and 13th 2009.
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