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Bastien Duclaux and Cédric Anès created Twenga in 2006 after they realised that only a tiny fraction of today’s hundreds of thousands of online shops could be found through traditional search engines and directories. Consumers were missing out on great products and great deals and shops were missing out on customers. Twenga solves this problem.

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Twenga, the new-generation search engine enables millions of shoppers throughout the world to find what they want, at the best price, from the online shop of their choice.
Thanks to its home-grown technology, Twenga automatically gathers offers from online retailers and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops. Its search results are objective and not biased by commercial relationships.
Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 14 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia and India displaying more than 250 million offerings from more than 100,000 online shops.
Twenga’s sites receive more than 25 million visits per month. In January 2010, Twenga won the Red Herring 100 Global Award which recognizes the 100 most innovative companies in the world.

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10 Sep 2009

Top Tips for UK Wine Enthusiasts from European Web Users

Research shows British Web users’ love of French wine and reveals how our fellow European online shoppers can help us make expert choices

Paris – 10th September 2009 – As this year’s wine is being harvested, consumers are starting to stock up their wine supplies in readiness for the upcoming winter and Christmas season. Latest research released today by Twenga reveals that British online users are the most avid wine enthusiasts in Europe, with wine accounting for 31% of all online searches across food and drink products.

The research (see chart 1 below) highlights the most popular wines searched by online consumers in the UK in comparison with France, Italy, Spain and Germany. It shows that French wine, with 64% of the UK searches, is the most popular wine among British users. In their love of French wine, Britons are second only to the French (86%) and ahead of the Germans (40%). Italian and Spanish users rank French wine a close second behind wines from their own countries. The overall dominance of French wine on the web can be explained by the fact that France has some of the most expensive wines and therefore justify the cost of shipping.

Twenga’s research also reveals which local wines are most popular among the local populations of Europe.

“Local people are still the best experts on their country’s wine,” says Twenga’s Head of Content, Therese Torris. “British online users can take a leaf from the choices of local wines made by French, Italian, Spanish and German users. They are a great source of inspiration about new wines to explore.”

Indeed comparing the wines of each region chosen by British online shoppers with those preferred by local French, Italian, Spanish and German users brings new exceptional wines to light (see charts 2 – 6).

“Among Italian and Spanish wines, it’s definitely worth looking beyond the Chiantis and the Riojas”, says wine blogger and international expert Britt Karlsson of BKWine. “Wines like the Italian Barolo and Brunello di Montalcino, or the Spanish Ribera del Duero and the top-quality dry sherry wines from Jerez, are very well-known locally, but less so outside their country of origin. Likewise, I follow German users in their preference for the delicate German Rieslings and their Spätburgunder (German for Pinot Noir!). French users’ preferences point to the great French classics but also to two regions worth discovering: the Languedoc-Roussillon and the Jura.”

Chart 1

Searches for wine in the Food & Drink sections of Twenga’s sites, detailed by country of origin of the wine

	UK		France		Italy		Spain		Germany
Share of wine among searches for food & drink on Twenga	31%		27%		19%		24%		27%
Type of wine searched for	Rank	Searches done	Rank	Searches done	Rank	Searches done	Rank	Searches done	Rank	Searches done
French wines (incl. Champagne)	1	64%	1	86%	2	43%	2	24%	1	40%
Italian wines	2	20%	2	7%	1	52%	3	13%	2	27%
Spanish wines	3	9%	3	2%	3	2%	1	50%	3	12%
American wines	5	1%	4	1%	6	0%	5	2%	5	1%
German wines	4	2%	5	0%	5	1%	4	2%	4	11%
Australia, New Zealand	6	0%	6	0%	6	0%	6	1%	6	0%
Other	7	5%		5%		1%		8%		9