About five years ago the Chairman of Wyke Farms, John Clothier, son of Ivy, was told he had high cholesterol and must change his diet. Unbeknown to John, his son Richard set about creating an alternative recipe to replace his everyday favourite, Mature Cheddar. Eventually, one of the test recipes tasted so much like Cheddar that even John, a devoted cheese connoisseur, was impressed. Even more impressive, Super Light (the new name for Leskol Half Fat) has 90% less cholesterol than Cheddar and contains only 1.3% saturated fat. It’s also high in Omega 3 fatty acids, has vitamin E and contains the same amount of calcium as standard Cheddar, so it’s great for growing kids.
Wyke Farms gives away a life times supply of Leskol, half fat cheddar in second online cheese for life competition this year
Somerset, UK 24th August 2009: Wyke Farms, the UK’s largest independent cheese producer and milk processor, have announced Lisa Kirby, from Donnington as the winner of the ‘Leskol for Life’ competition.
The competition has been running on the Leskol fan club on Facebook for the past three months; Lisa was selected at randomly chosen to be the winner. The prize includes 2lb’s of the award winning half fat cheddar per month for the next 25 years. The total weight of Leskol won is similar to that of a large cow or Harley Davidson motorcycle!
Mum of three, Lisa, has to be very careful about what she eats because of underlying health issues. She has been told that she shouldn’t eat full-fat cheddar, so this prize means a lot to her, she comments “I really couldn’t have won a better prize as I love cheese, its so versatile. I’ve had health problems and have been advised to stay off certain foods including full fat cheese so this is ideal .” She continues, “My son and I have just enrolled at the gym, and as part of my new healthy lifestyle, this prize will really help.”
Wyke Farms has become the first cheese producer to utilise social media as part of their communications strategy . This is the second time the company has used Facebook to host a ‘Free Cheese for Life’ competition. Earlier this year, a 4-year-old boy won 30 times his own body weight in Wyke Farms Cheddar.
Family-run Wyke Farms has become known for their long-standing traditional values and practices, as well as the distinctive taste of their award-winning cheddar. Richard Clothier, third generation family member & Managing Director at Wyke Farms, fully supports using social media as part of their communications plan and comments: “Sites such as Facebook give us an immediate two-way dialogue with the consumers. People are honest about our cheese, and we can thank them for their opinions by running regular competitions . ”
Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain, selling over 14,000 tonnes annually. Wyke Farms have achieved substantial growth year on year by staying true to the traditional values behind the brand. They have become the fastest growing cheddar brand at a rate of 95%, reflecting an increasing consumer interest in provenance.
Wyke Farms cheese and butter products are available nationwide and can be found in Asda, Co-op, Makro, Morrisons, Sainsbury’s, Somerfield, Tesco and Waitrose.