Milton has been a leading name in sterilising baby feeding equipment in the home for over 65 years. During that time the ‘Milton Method’ of cold water sterilisation has been used by millions of parents, and in homes and hospitals throughout the UK and beyond.
Milton’s innovative product range includes the Mini Portable Soother Steriliser, the Solo Travel Steriliser and the Combi Microwave and Cold Water Steriliser. These can be used with its iconic Sterilising Fluid or Sterilising Tablets. Its hygiene range includes Antibacterial Surface Wipes, Antibacterial Surface Spray and Antibacterial Hand Gel.
New washing up liquid designed specifically to remove milk residue
Bournemouth, UK – 14th February 2017 – Milton, the leading expert in sterilising, today announce the launch of its new Milton Washing Up Liquid designed to ensure thorough cleaning of babies feeding equipment before sterilising.
The new washing up liquid has a transparent gel texture and comes in a 500ml dispenser bottle with a pump. Created for ease of use, one push on the dispenser
releases a small amount of liquid that when added to warm water makes a luxurious white foam for cleaning a range of products, including babies’ bottles, teats, teethers, toys, breastpump components, breastfeeding accessories and family dishes. The foam is also easy to rinse off and free from fragrance, colouring and parabens.
All baby feeding equipment must be pre-cleaned to be sterilised effectively, milk often creates a white film on feeding equipment which can be difficult to remove and if left on bottles can create a dangerous breeding ground for bacteria to grow.
Christine Dugendre, Brand Manager at Milton said: “Parents often complain of babies bottles containing a residual smell of washing up liquid after cleaning with regular liquid, and many worry about the harmful effects of milk residue on babies’ health. Our new washing up liquid alleviates these concerns, it cleans effectively and has no fragrance.”
Milton’s new washing up liquid is dermatologically tested and formulated for sensitive skin, delivering optimum skin comfort even after washing up baby feeding accessories multiple times.
Milton products are available nationwide and can be found in Asda, Babies R Us, John Lewis, Kiddicare, Kiddisave, Mothercare, Ocado, Precious Little One’s, Sainsbury’s Superdrug, Tesco and many independent retailers, online stores and pharmacies.
The Washing up liquid retails at £3.99 and is available from Ocado and Sainsbury’s.
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