Milton has been a leading name in sterilising baby feeding equipment in the home for over 65 years. During that time the ‘Milton Method’ of cold water sterilisation has been used by millions of parents, and in homes and hospitals throughout the UK and beyond.
Milton’s innovative product range includes the Mini Portable Soother Steriliser, the Solo Travel Steriliser and the Combi Microwave and Cold Water Steriliser. These can be used with its iconic Sterilising Fluid or Sterilising Tablets. Its hygiene range includes Antibacterial Surface Wipes, Antibacterial Surface Spray and Antibacterial Hand Gel.
Sterilising expert Milton aim to reach 5 million parents this summer
Bournemouth, UK – 9th May 2016 – Milton, the leading expert in sterilising, is investing a six figure sum into brand support, in their largest activity of it’s kind using a variety of marketing and advertising campaigns this summer.
Starting this month Milton will increase its online investment with Boots, Gurgle and Mumsnet with advertising and review programmes. Milton will also invest in print advertising in the form of a double page spread in DRM Magazine, distributed in Sainsbury’s and NHS hospitals as well as other parent focused publications including ‘Baby and You’ and the Baby Show Magazine. For the first time, the company will be encouraging brand loyalty in-person at national Mothercare evenings across the UK as well as at the Babyshow. The company have increased its social media and public relations activity and are fast becoming one of the most active baby brands on Social, with an active community of over 60,000 parents.
“These brand engagement activities provide a platform for us to speak directly to our loyal customers, as well as new ones,” said Tess Clarke, Commercial and Marketing Manager at Milton. “We are able to spread the word about Milton and benefits of sterilisation products in our day-to-day lives.”
Supporting Social Media Content Available
Photography – wide selection of images http://connectedpr.com/milton/milton-media-library/
Video – ‘Nesting Explained’ – http://youtu.be/70TI2IdZwXY
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For images please visit: http://connectedpr.com/milton/
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