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National Hydration Survey Uncovers Ultimate Slimming Secret

One Simple Change To Drinking Habits Could Help The Nation Stay Slim

London – May 13, 2010 – The results of research into the nation’s hydration habits have today been released and suggest that 96 percent of the UK’s office workers are habitually dehydrated.  The workplace hydration survey[1], commissioned by Juice Doctor, the naturally isotonic every day hydration drink, has also found that slimmer people drink significantly more water than those categorized as ‘of normal weight’ or ‘obese’.  The research was carried out on behalf of a national hydration campaign called ‘Keep It Light!”, being launched today.

The survey polled more than 1,000 office workers throughout the UK and found that slimmer people are not only more aware of the recommended daily intake of water, but also drink significantly more amounts of water than their larger counterparts. Juice Doctor discovered that twice as many people in the low BMI category drink five or more glasses of water per day than those in the higher BMI groupings. By comparison, one-third of those surveyed in the ‘obese’ category admitted to not drinking ANY water at all, where as the same was true for only one-fifth of the “normal weight” group.

“Our survey has revealed a shocking prevalence of dehydration in the UK with a big gap between knowledge and habit.  For example, 94 percent of office workers agreed that good hydration is important to a good complexion and a healthy lifestyle, but only 4 percent actually drink enough water during the day.” Comments TJ Herbert, co-founder of Juice Doctor.

The survey also unearthed the top three reasons for people NOT drinking enough water as: 1) they simply forget, 2) they find water lacking in flavour and boring and 3) the frequent toilet trips that typically come with drinking water.

Designed to help balance the body by restoring and maintaining healthy levels of hydration, Juice Doctor’s range of naturally isotonic drinks are made from spring water and natural fruit juice.  If you’re not familiar with the term ‘naturally isotonic’, you’re not alone. The same survey found that 69 percent of Brits are unaware of what ‘isotonic’ means.  ‘Isotonic’ drinks have a similar concentration of sugar and salts as your body and therefore can replace and retain fluids more efficiently than water.  Instead of salt, used in most sports drinks, Juice Doctor uses a potassium hydration booster (salt substitute), which has been shown to have a similar effect by regulating the body’s ability to retain essential fluids once absorbed. Each drink contains around 20 calories per 100ml and has no artificial colourings, flavourings, preservatives, sodium or sweeteners.

Free information and downloadable materials including a Y’urindicator”® pee-tone colour chart to help identify the stages of hydration, are available on the Juice doctor website.

Re-launched in May 2010 with an improved great-tasting recipe and four new exciting flavours, Juice Doctor’s range of naturally isotonic everyday hydration drinks are available nationwide at Asda, Morrisons, Sainsbury’s, Tesco and various independent retailers for RRP £1.15.

Tags: dehydration, Drink, good complexion, healthy lifestyle, hydration, Juice Doctor, Keep it Light, naturally isotonic, Slim, TJ Herbert