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Connected PR Wins Gyration Account

UK London, England September 16th, 2008 – Connected PR, a global PR agency, today announced they will be representing U.S technology company Movea, Inc. (owner of the Gyration brand) in the UK. With current clients including Plantronics, Altec Lansing, zanox and MadBid.com, Connected PR has extensive knowledge and expertise within the technology industry that spans B-to-B to consumer electronics to Internet software and platforms.

Movea, Inc., the consumer electronics branch of Movea SA, is the industry-leading provider of motion-based solutions for the digital lifestyle. Based out of California, Moveas Gyration branded products which include mice and keyboards, media centre remotes, presentation pointers and other accessories feature motion-sensing technology for in-air navigation that enables users to stand, think, walk and otherwise work outside of the box.

According to a recent article by Reuters, Britons spent four times as much time on computers, or 24 minutes a day, and twice as much time on mobile phones in 2007 as in 2002, said Greg Smith, Vice president Movea Inc. The UK market represents a unique opportunity for Gyration, and we feel Connected PR is best suited to help us spread awareness and build our brand among a new audience.

Founded in 2006 by sisters Paris and Jodie Welton, Connected PR has grown from a labour of love into a global operation with an international network spanning Europe and addition of a US office earlier this year. For more information on Connected PR or Gyration, please visit HYPERLINK “http://www.connectedpr.eu” www.connectedpr.eu or HYPERLINK “http://www.gyration.com”www.gyration.com

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For further information or images please contact:
Jodie Welton +44(0)7887 780464 / jodie@connectedpr.eu

About Movea Inc
Movea, Inc. is the U.S. wholly owned subsidiary of Movea SA. In January 2008, Movea SA, a spin-off from the French research institute CEA-Lti, acquired all assets of Gyration, Inc. to compliment and expand both companies motion-sensing technology to benefit consumers worldwide in home entertainment, healthcare, mobile phone and computer input devices. Movea, Inc.s consumer products, including Gyrations range of controllers for the digital media markets, remain under the Gyration brand name. Movea, Inc. offers products through traditional retail consumer electronics stores, value added resellers, system integrators and OEM partners. Additional information about Movea, Inc. and its range of Gyration consumer electronics products can be found at HYPERLINK “http://www.gyration.com”www.gyration.com and HYPERLINK “http://www.movea-tech.com”www.movea-tech.com.

About Gyration
Gyration, a Movea brand, is the leader in motion-sensing controllers for the digital lifestyle market, including home entertainment, business communications, healthcare and mobile computing segments. The flagship products are state-of-the-art wireless RF controller and motion-sensing devices. These include the Air Music Remote, which controls a wide range of digital entertainment in the home, and the Air Mouse for PC entertainment enthusiasts and mobile professionals. Additional products are being developed, including a line of innovative devices for video gaming and the Healthcare and Assistive Living industries.

About Connected PR
Innovative and multi-disciplined, Connected PR designs brand communication that engage with customers and achieve results. The agency focuses on smart execution, employing only the best resources for its clients and skillfully combining PR, events, brand experiences, sponsorship and media promotions to create a memorable and impactful campaign. Connected PR executes globally and manages a number of pan-European accounts for clients who range from big to little and are dotted around the globe.

Tags: motion-based pointers