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	<title>Connected PR Blog &#187; The Sun</title>
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		<title>The Sun: Meet the man with a &#039;£5m nose&#039;</title>
		<link>http://connectedpr.com/blog/2009/09/08/the-sun-meet-the-man-with-a-5m-nose/</link>
		<comments>http://connectedpr.com/blog/2009/09/08/the-sun-meet-the-man-with-a-5m-nose/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 12:52:55 +0000</pubDate>
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				<category><![CDATA[Wyke Farms]]></category>
		<category><![CDATA[The Sun]]></category>

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		<description><![CDATA[Meet Nigel Pooley &#8211; the owner of the what his bosses claim is a £5million nose. Nigel rates cheese for Wyke Farms who believe he is crucial to their business. The firm &#8211; UK&#8217;s largest independent cheese producer &#8211; now want Lloyds of London to insure against losing Nigel to the tune of £5million. Managing [...]]]></description>
			<content:encoded><![CDATA[<p>Meet Nigel Pooley &#8211; the owner of the what his bosses claim is a £5million nose. Nigel rates cheese for Wyke Farms who believe he is crucial to their business.</p>
<p>The firm &#8211; UK&#8217;s largest independent cheese producer &#8211; now want Lloyds of London to insure against losing Nigel to the tune of £5million.</p>
<p>Managing Director Richard Clothier said: &#8220;It may seem a bit unusual to go to such great lengths &#8211; something that&#8217;s typically reserved for celebrities. But you could say that Nigel is a bit of a celebrity around our farm.&#8221;</p>
<p>Click <a href="http://www.thesun.co.uk/sol/homepage/news/2623298/Meet-the-man-with-a-5m-nos e.html" target="_blank">here</a> to read the full story.</p>
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