We loved working on this campaign, I mean what’s not to love? We had the pleasure of working with the inspirational Sir Steve Redgrave, the joy of working with the guys at Juice Doctor and some super tasty (and healthy) drinks to promote.  Our mission – to improve the hydration health of the nation.  So, we launched Keep It Light! a consumer campaign supported by the RNLI, Plantronics, Birds Eye, Carphone Warehouse, Wyke Farms and more, plus 2 media events in London attended by some key journalists, great coverage followed and we’re still drumming up support! Mission accomplished…

http://www.prmoment.com/299/drink-up-it-s-good-for-you-.aspx