Founded in 2008, Benjoy was developed by Michelle Daniells who discovered a gap in the market while looking for healthy snack food for her own son. Michelle built a team of credible experts in children’s nutrition and health, nutrition science and food science to help her develop a range of innovative food products. The result is the first range of healthier children’s snack food to offer parents both the convenience that comes with the Munchcup™ less-mess packaging and the peace of mind that comes with knowing all of the food is made from 100% natural ingredients with optimum, age-appropriate nutritional value.