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Parents Crown Benjoy with Gold at Practical Parenting & Pregnancy Awards

Gold for Innovative Product Under £10 Category, Finalist in Baby / Toddler Snack and Toddler Food Range Categories

London, 20^th September 2011 – Children’s nutrition company Benjoy Nutrition, has been awarded the Gold medal from Practical Parenting & Pregnancy magazine in the ‘Innovative Product Under £10’ category for its nutritious snack range in its innovative MUNCHCUP packaging. The MUNCHCUP is the first anti-spill, “less mess” packaging of its kind anywhere in the world. The awards recognise innovation, excellence, practicality and value, and use the toughest judges possible – real mums and dads!

What’s more, in what is surely a first for a new brand, every one of Benjoy’s nutrient-rich children’s snacks were Finalists in the Toddler Food range category and Baby/Toddler Snack category.  The range includes Crunchy Strawberries, Multigrain Bites (apple and strawberry), Crunchy Grape Slices, Vegetable Mini Crisps and Multigrain Munchers (tomato and red pepper).

“Innovation is a cornerstone of the Benjoy brand,” says Founder Michelle Daniells. “And the GOLD award for innovation is a great endorsement for us.  We are totally focused on developing unique, more nutritious and tastier foods for children and packaging them in creative and convenient ways that make parents’ lives easier.  We are a small, young company who have not only successfully launched an innovative healthy children snacks range but also developed the first ever anti-spill packaging solution that means less and waste and more fun for children.  This recognition from real mums and dads is a validation of Benjoy’s great quality, usability and true value. We are honoured and delighted.”

Benjoy foods are age-appropriate and nutritionally optimised by incorporating 100% natural ingredients and essential nutrients commonly lacking in young children’s diets. The ingredients, portion sizes and recipes have been developed using flavours, textures, sizes and shapes that young children enjoy, but with no added salt or sugar. The full range from Benjoy includes freeze dried fruit slices in Crunchy Strawberry and Crunchy Grape, wholesome Multigrain Bites, Multigrain Munchers and Vegetable Mini Crisps.

Benjoy is available nationally at selected Morrisons and Waitrose stores, selected Little Chef restaurants, Health Store Independents (via Tree of Life) and online from Amazon and Ocado.  Recommended retail prices for a multipack of 4 range from £2.59 for the Multigrain Bites to £2.89 for the Crunchy Grape and Strawberry Slices. Individual Munchcup pricing for Crunchy Grape and Strawberry Slices is £0.89 and £0.79 for the rest of the range. The full snack range can be viewed at http://www.benjoy.co.uk/

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