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Benjoy launches first fruit and grain ‘puffed snack’ for children

A first for the children’s snack food market as Benjoy offers unique crunchy multigrain bites made with real fruit juice

London, 27^th June 2011: Children’s nutrition company Benjoy Nutrition, has extended its product range today with the launch of Strawberry and Apple Multigrain Bites. Made with a unique and nutritious mix of rice, quinoa, oats and wheat, the small, heart-shaped bites are coated with real strawberry and apple juices making it the first non-savoury crunchy/puffed snack available. As with the current Benjoy range, these new bites come in Benjoy’s exclusive and fun-to-use anti-spill MUNCHCUPS.

Benjoy have combined the crunchy texture associated with a savoury puffed snack with the fruit taste more commonly found in cereal bars and very popular with children.  Benjoy’s success with its savoury multigrain bites, (made with 42% real tomato and carrot juices), lead to consumers asking for more flavour choices.  The company decided to develop a unique snack to keep its range more nutritious and distinctive from other brands who add powdered flavourings, such as cheese, and add sugar, salt and artificial flavourings.

Benjoy Founder, Michelle Daniells, talks about the original thinking behind the development of the multigrain bites: “I noticed that lots of mums (including me) were giving toddlers little portions of breakfast cereals as snacks, often in plastic boxes while out and about.  Although the tastes and textures were popular with the children, the parents didn’t feel totally happy about it since their kids had already had the same for breakfast and the cereals contained added salt, sugar and artificial ingredients.  So I set out to create products that would be enjoyed just as much, but that were healthier. We use a special mix of nutritious grains and a coating of real fruit and vegetable juices for extra goodness and flavour, without the need for any salt or sugar and we always stick to our rule of 100% natural ingredients”.

The new Strawberry and Apple Multigrain Bites are a source of fibre and calcium, yet contain no eggs, palm oil or dairy. Benjoy has combined food and nutrition science to develop a range of food that is age-appropriate and nutritionally optimised by incorporating 100% natural ingredients and essential nutrients commonly lacking in young children’s diets. The ingredients, portion sizes and recipes have been developed using flavours, textures, sizes and shapes that young children enjoy, but with no added salt or sugar. The entire Benjoy range is now available in single, anti-spill, less mess MUNCHCUPS as well as convenient multipacks of four.

Benjoy is available at selected Morrisons and Waitrose stores and online from Amazon, Boots Online, Kiddicare, Naturally Good Food, Naturebotts, Ocado and Tree of Life. Recommended retail prices (for a multi pack of 4) range from £2.49 for the Multigrain Bites to £2.69 for the Crunchy Grape and Strawberry Slices. The range can be viewed at http://www.benjoy.co.uk/

Tags: anti-spill Munchcup, Benjoy, Boots Online, Kiddicare, Morrisons, multigrain, natural ingredients, Naturally Good Food, Naturebotts, no added salt, no added sugar, Ocado, Strawberry and Apple, Tree of Life, Waitrose