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About Benjoy
Founded in 2008, Benjoy was developed by Michelle Daniells who discovered a gap in the market while looking for healthy snack food for her own son. Michelle built a team of credible experts in children’s nutrition and health, nutrition science and food science to help her develop a range of innovative food products. The result is the first range of healthier children’s snack food to offer parents both the convenience that comes with the Munchcup™ less-mess packaging and the peace of mind that comes with knowing all of the food is made from 100% natural ingredients with optimum, age-appropriate nutritional value.
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Parents Crown Benjoy with Gold at Practical Parenting & Pregnancy Awards
Gold for Innovative Product Under £10 Category, Finalist in Baby / Toddler Snack and Toddler Food Range Categories London, 20th September 2011 – Children’s nutrition company Benjoy Nutrition, has been awarded the Gold medal from Practical Parenting & Pregnancy magazine in the ‘Innovative Product Under £10’ category for its nutritious snack range in its innovative [...]
Tags: , anti-spill Munchcup, award, Benjoy, Benjoy Nutrition, Benjoy snacks, Children's food, children's snack food, healthy snack food, madeformums, Michelle Daniells, Morrisons, Munchcup, Munchcups, packaging, parenting, Practical Parenting, Practical Parenting & Pregnancy Awards, wholesome mini crisps, wholesome multigrain bites
Brand Redesign for Benjoy, Children’s Nutrition Company
Website, Packaging and Marketing Material get Fresh New Design London, 25th July 2011: Children’s nutrition company Benjoy Nutrition , inventors of the anti-spill MUNCHCUP snacks, has unveiled a fresh new packaging design for its range of nutritious children’s snacks. The rebranding exercise comes less than twelve months since launch and includes all points of consumer [...]
Tags: , Benjoy Nutrition, children's snacks, Crunchy Grape, healthy children's snacks, Michelle Daniells, Munchcups, rebrand, strawberry slices
Benjoy launches first fruit and grain ‘puffed snack’ for children
A first for the children’s snack food market as Benjoy offers unique crunchy multigrain bites made with real fruit juice London, 27th June 2011: Children’s nutrition company Benjoy Nutrition, has extended its product range today with the launch of Strawberry and Apple Multigrain Bites. Made with a unique and nutritious mix of rice, quinoa, oats [...]
Tags: , anti-spill Munchcup, Benjoy, Boots Online, Kiddicare, Morrisons, multigrain, natural ingredients, Naturally Good Food, Naturebotts, no added salt, no added sugar, Ocado, Strawberry and Apple, Tree of Life, Waitrose
Benjoy Grows National Distribution
Significant increase in listings among multiples gives Benjoy a stronger in store brand presence Hampshire, UK 20th June 2011: Benjoy, the children’s food company, today announce an increase in distribution with National retailers Morrisons and Waitrose. In addition, Boots online will be stocking the Benjoy range and Ocado is increasing the range available. Benjoy launched [...]
Tags: , Amazon, Benjoy Nutrition, Boots, Children's food, Kiddicare, Morrisons, Munchcups, Naturally Good Food, Naturebotts, Ocado, Tree of Life, Waitrose
Children’s nutrition gets even more convenient as Benjoy launches single ‘Munchcups’
Nutritious children’s food in first-of- its-kind ‘less mess’ packaging now available as single units London, 2nd June 2011: Children’s food company Benjoy Nutrition, extend their range today with the introduction of single Munchcups. Previously only available in a multi pack of four, the healthier snacks for young children were launched in 2010. The ‘Munchcup’, is [...]
Tags: , Benjoy, Benjoy Nutrition, Children's food, children's snack food, Grape slices, Morrisons, Munchcups, Ocado, Root Vegetables, strawberry slices
Benjoy Nutrition announce Paddy Willis as CEO
Plum Baby co-founder joins fast growing children’s food company London, 08th February 2011: Benjoy, the pioneering healthy snacks brand for children, today announce Paddy Willis as their CEO. Paddy joins Benjoy following his success as co-founder of Plum Baby, sold to Darwin Private Equity for £10 million, just four years after launch in May 2010. [...]
Tags: , anti-spill Munchcup, Baby Food, Benjoy, Benjoy Nutrition, children's snack food, Darwin Private Equity, Michelle Daniells, Morrisons, Munchcup, nutritious, Ocado, Paddy Willis, Plum Baby, Sally Child, Waitrose
Benjoy announces new distribution with Waitrose
Benjoy children’s food grows distribution every month since launch January 24th 2010: Benjoy, the children’s nutrition company, today announce new distribution with Waitrose. Benjoy Munchcups™ will be available from selected Waitrose stores from February 2011. Benjoy launched into retail in November with a new range of healthy snacks for young children packaged in the Munchcup™, [...]
Tags: , anti-spill Munchcup, Benjoy Nutrition, Benjoy snacks, Children's, healthy snack food, Morrisons, Munchcup, Naturallt Good Food, Naturebotts, Ocado, Sally Child, snack food, Waitrose
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