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Altec Lansing Strengthens Its Position in the UK with New Distributor Agreement

Company signs leading UK distributor Micro-Peripherals

London – June 3, 2010 – Altec Lansing today announced that distributor Micro-Peripherals Ltd, one of the oldest and largest distributors of IT and technology products in the UK reseller market, has signed an agreement to distribute its audio products within the United Kingdom.

Micro-Peripherals will now be stocking Altec Lansing’s entire product suite consisting of their award winning audio systems for the home and office, headphones, and the popular line of inMotion speaker systems for portable digital players.

“We are excited about our new alliance with Micro-P,” said Paul Hartridge, Altec Lansing’s Regional Sales Director “Micro-P has the presence, expertise and strong market knowledge necessary to position our products successfully within this marketplace. It is a very exciting time for us at the moment, with an award winning range of products and several new products to be announced later on in the year. We are confident that Micro-P will be a driving force in the continued growth and promotion of Altec Lansing brand in the UK”

Micro-Peripherals, established in 1980, is one of the oldest and largest distributors of IT and technology products in the UK reseller market. Other world-class partners among their customer base include Acer, Samsung, Sony, Toshiba, Western Digital and Netgear. They have two facilities in the UK, in Altham (Lancashire) and Basingstoke (Hampshire).

“We are very pleased to begin our strategic relationship with Altec Lansing” said Mark Kahr, Vendor and Marketing Director at Micro-Peripherals. “This alliance is a natural one for our company and the Altec Lansing range further strengthens our portfolio of high quality IT and technology products. We are enthusiastic about representing Altec Lansing’s products and are confident we can offer a complete solution.”

Altec Lansing products can be purchased at all leading online electrical retailers across the UK, the Apple Store and John Lewis.

For more information visit: www.alteclansing.com

Tags: Acer, Micro-P, Micro-Peripherals Ltd, Netgear, reseller, Samsung, Sony, Toshiba, UK, Western Digital