The smart people at Wikipedia say that Public Relations is a promotion intended to create goodwill for a person or institution’s image.
The smart people at Connected Collective say Public Relations starts with identifying all your very best bits, mixing them up, creating a story and then getting it out there to the right people in the right way. That’s the simplified version, but you don’t need to worry about the details…we’ll take care of that!

There’s nothing like a good event to get people talking, and we’re not talking about a virtual / Second Life type event. We are talking real people, in a real location, with real communication. Real food, real drink, real sights, real feelings and real memories.
From fashion shows in Milan to pimping up your trade show, we love to keep it real.

Social Media platforms such as Facebook, MySpace, Twitter and YouTube (and many, many more) have changed the face of consumer interaction as we know it. From product seeding to viral marketing, we specialize in helping our clients generate brand awareness and engage with their target audiences in a new conversational, contextual and more impactful way.
Overwhelmed? You’re not alone. Creating a social media program can seem like a daunting task. We can help you identify and implement the social media tools and strategies best suited to your needs. More importantly, we’ll teach you how to listen, understand and join the conversation.